{"id":248576,"date":"2026-08-27T18:05:42","date_gmt":"2026-08-27T15:05:42","guid":{"rendered":"https:\/\/www.synergytherm.com\/expert\/anca-banov-pojoca-2\/"},"modified":"2026-09-01T01:13:04","modified_gmt":"2026-08-31T22:13:04","slug":"anca-banov-pojoca-2","status":"publish","type":"sth_expert","link":"https:\/\/www.synergytherm.com\/en\/specialist\/anca-banov-pojoca-2\/","title":{"rendered":"Pojoca Banov Anca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As Co-Founder &amp; Head of Marketing at Synergy Therm, I coordinate the development and implementation of the brand&#8217;s marketing strategy, from positioning and communication to new product launches and integrated campaigns. I am involved in the entire portfolio development process, identifying market opportunities, defining product concepts, and working closely with the research, production, and design teams to turn ideas into consumer-relevant products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I develop brand growth strategies and coordinate collaborations with influencers, content creators, and ambassadors. I also oversee the creative direction of all communication materials, from packaging and visual identity to digital and offline campaigns, with the goal of strengthening brand awareness and supporting its long-term growth.<\/p>\n","protected":false},"featured_media":246593,"template":"","class_list":["post-248576","sth_expert","type-sth_expert","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.synergytherm.com\/en\/wp-json\/wp\/v2\/sth_expert\/248576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.synergytherm.com\/en\/wp-json\/wp\/v2\/sth_expert"}],"about":[{"href":"https:\/\/www.synergytherm.com\/en\/wp-json\/wp\/v2\/types\/sth_expert"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.synergytherm.com\/en\/wp-json\/wp\/v2\/media\/246593"}],"wp:attachment":[{"href":"https:\/\/www.synergytherm.com\/en\/wp-json\/wp\/v2\/media?parent=248576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}